6 April 2026

Now that you’ve all discovered MMD’s new visual identity and our refreshed positioning built around three core pillars — Reach, Engage, Understand — it’s time to take a deeper look at what this means for our retail media solutions.

This page offers a Deep Dive into our key innovations, new packages, and updated solutions — and how we’ve structured our 2026 offer around the Reach and Engage pillars to make activation simpler, clearer, and more effective.

To make our offer easier to navigate, we’ve redesigned our pricing grid using two color codes: green for Reach and pink for Engage. Every solution within the MMD ecosystem now clearly serves one of these two strategic objectives.

Reach – Presence where it matters

Your brand meets shoppers across high-intent environments: in-store touchpoints, onsite formats, offsite extensions powered by retail audiences, our mass-read magazine, and direct communications.
We combine scale with precision — broad visibility when you need it, personalization when it counts.

Engage – Moments designed to deliver

From in-store experiences and sponsored placements to tailored e-CRM and playful mechanics, we create interactions that strengthen relationships with the Delhaize shopper and make measurable impact.
The aim is simple: make every touchpoint matter — and prove it in results.

With more than 800 Delhaize stores across Belgium and Luxembourg, the in-store environment remains one of the most powerful REACH levers in the MMD ecosystem. And with Delhaize now operating 7 days a week in most Delhaize, brands benefit from even greater visibility, extended exposure time, and more opportunities to connect with shoppers throughout their weekly routines.