Calculation model:
Currencies for Programmatic Digital Out Of Home are impressions and CPM.
At MMD, we have based our calculation model on the D-OTS model (Digital Opportunity to See).
The D-OTS model was developed by the JIC BRO in collaboration with the IAB.
D-OTS = 1 person having the opportunity to see a digital screen for at least 2 consecutive seconds when an advertisement is broadcast (Het Buitenreclame Onderzoek, 2019)
- Read the press release of MM here : https://www.mm.be/news-fr-63014-mmd-met-son-inventaire-dooh-en-programmatique-et-adoube-la-currency-d-ots
- For more details, please contact Julie Parisel : jparisel@delhaize.be
