When to use a 360° Campaign ?
- Market a New Product
- Building Brand Image
- Highlight a Promotion
- Rebranding Startegy
Duration
4 weeks
Media Booking
6 weeks
Nice to know
- OTA Pressure - 2 weeks
Target the shoppers with the highest purchase intention via Delhaize online data throughout the buying journey
- Stopper in shelf SM + AD - 4 weeks
Drive extra traffic to the shelf and highlight a product range
- Segmented insert email (1 sending)
Predifined segmented group based on the categories 100.000 contacts
Objectives
Conversion
Penetration
Brand awareness
Engagement / Consideration
