Generate a first trial without value destruction. '100% Cash Back' or 'Try our new product for only 1€'.
Included in the Program:
- Cashback via online (2 weeks): Fixed price for 3.500 refunds
- 1 OTA Pressure (2 weeks)
- 1 Mass Insert e-mail (800.000 contacts)
- 1 Stopper Small NFC (SM banner)
- Post action: stimulare rebuy via e-coupon (drive to store)
- Post-reporting
Duration
2 weeks
Media Booking
8 weeks
Nice to know
- Look & feel of your brand
- Setup price + admin fee per participant
Post reporting
If applicable:
- KPI 1: Reach category
- KPI 2: Penetration promoted product/range
- KPI 3: % New Buyers of promoted product/range
- KPI 4: Category turnover evolution
- KPI 5: Promoted product / Range turnover evolution
# Participants online
Objectives
Conversion
Penetration
