Engage, educate and convert your shopper through a fun experience!
Included in this Program:
- Online game (2 weeks)
- 1 OTA Pressure (2 weeks)
- 1 dedicated e-mail (100.000 contacts)
- 1 insert email (800.000 contacts)
- Post-action: stimulate rebuy via e-coupon
- Post-reporting
- Option: Instore Stopper NFC (budget on demand)
- Option: Extended Reach Pack (+ 6.000 €)
Duration
2 weeks
Media Booking
10 weeks
Nice to know
Recruit: Games help you generate leads you can contact afterwards for other purposes (f.e. follow up, sending of a coupon, content)
- 50 various games (memo, quiz, catcher game, shot goals, etc.)
- Micro-site fully dedicated to your brand with your own look&feel
- Recruit : Games help you genarating leads and qualify your DB
- Engage : Average of 3-4 minutes of engagement with your brand
- High Virality
Post reporting
If applicable:
- KPI 1: Reach category
- KPI 2: Penetration promoted product/range
- KPI 3: % New Buyers of promoted product/range
- KPI 4: Category turnover evolution
- KPI 5: Promoted product / Range turnover evolution
# Participants online
Objectives
Conversion
Brand awareness
Engagement / Consideration
Education