You have a new product to launch or a fantastic innovation, but you don’t know how to make it successful? At MMD, we realize that such a key moment needs extra visibility. Our innovation pack can help your product to take off quickly!
Duration
8 weeks
Media Booking
6 weeks
Nice to know
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OTA Pressure - 2 weeks
Target the shoppers with the highest purchase intention via Delhaize online data throughout the buying journey
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Push product for free Collect - 1 week
Free preparation cost for the consumer by buying your product
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Digital Signage Entrance SM - 1 week
45 screens – 45 POS (national coverage)
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Radio Instore – 1 week
Reach: 3.000.000 contacts
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Stopper small SM + AD - 4 weeks
Drive extra traffic to the shelf and highlight a product range
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Segmented Insert e-mail - 1 sending
Reach: 150.000 contacts
! Rules !
Used for 1 brand
All tools must be used over a period of 8 weeks
Objectives
Brand awareness
Inspiration
Engagement / Consideration
