Boost your sales by highlighting your promotion on Delhaize.be through a valuable set of targeted ads:
- Only for a promo communication
- Visibility on the Category, Promo & Search page
- Includes: 1 promo banner, 1 flagship categories & keywords
Duration
1 week
Media Booking
7 weeks
Nice to know
- Target the shoppers with the highest purchase intention via Delhaize online data throughout the buying journey: Home page, Category page, Search page and Order confirmation page.
- Targeting based on cold data (purchase history), hot data (real time page views, searched keywords, shopping basket content,...) and exogenous date (weather forecast, results,...)
- Adblock free
- 100% responsive design
- Native design
- Prices, description, stocks,... dynamics and updated in real time
- Direct "add to basket" and "add to shopping list"
- Possibility to promote up to 5 references via a carousel system
- Up to 42K page views/week on the Promo page
- Creatives to be provided by the client
- Only valid to amplify D2D promotion
Post reporting
Reportings are available 6 weeks after the end of the activation and available via an online platform. Request access to our Account Managers.
- # impressions per format
- Interaction rate
- Revenue evolution
- Conversion rate
- Campaign reach
- Engagement rate
- Market share evolution
- Top 10 categories by main interaction
- Top 10 keywords by main interaction
- Sales performance (unit and revenue evolution before/during/after)
- Shopper repartition Recruited vs. Rebuyers
- Multi devices analysis
Objectives
Brand awareness
Call To Action
Engagement / Consideration
Cross/Upselling
