MMD › media solutions › Shelf › Stopper Scent
Olfactive tool to give customers the possibility to smell a product and/or are encouraged to enter certain aisles
- Small Stopper 3D with scent
Banner
Duration
4 weeks
Media Booking
10 weeks
Nice to know
- Incite trial of a product and/or encourage shoppers to enter certain departments in the store
- Over 1.000 standard scent + possibility to create a tailor-made scent
- Only possible if usage in all banners
- All-inclusive service (Production - Placement - Post-reporting)
- Creation by the client
Post reporting
Included in the price:
- KPI 1: Reach category
- KPI 2: Penetration promoted product/range
- KPI 3: % New Buyers of promoted product/range
- KPI 4: Category turnover evolution
- KPI 5: Promoted product / Range turnover evolution
Reportings are available 6 weeks after the end of the activation and available via an online platform. Request access to our Account Managers.
Objectives
Conversion
Brand awareness
Trial
Engagement / Consideration
