How to be sustainable in your communication? In order to meet your needs, we have developed a Sustainable pack!
Duration
8 weeks
Media Booking
6 weeks
Nice to know
E-mail dedicated of only one advertiser sent to your specific target
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OTA Pressure - 2 weeks
Target the shoppers with the highest purchase intention via Delhaize online data throughout the buying journey
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Digital Signage Entrance SM/AD - 1 week
45 screens – 45 POS (national coverage)
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Digital Signage Check Out SM – 1 week
177 screens – 63 POS
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Radio Instore – 1 week
Reach: 3.000.000 contacts
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Dedicated e-mail – 1 sending
E-mail dedicated of only one advertiser sent to your specific target
Reach: 50.000 contacts
! Rules !
Used for 1 brand
All tools must be used over a period of 8 weeks
Objectives
Conversion
Brand awareness
Change perception