MMD › media solutions › Shelf › Tester
Support placed in the isle as self testing
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Duration
2 weeks
Media Booking
8 weeks
Nice to know
- Placement - Post reporting by MMD
- Provision of products to be tested
- SM: ± 150 products
- SM+AD: ±380 products
- Creation and production by the client
- No refill
Post reporting
Included in the price
- KPI 1 - Reach category
- KPI 2 - Penetration promoted product/range
- KPI 3 - % New Buyers of promoted product/range
- KPI 4 - Category turnover evolution
- KPI 5 - Promoted product/range turnover evolution
Reportings are available 6 weeks after the end of the activation and available via an online platform. Request access to our Account Managers.
Objectives
Conversion
Trial
Engagement / Consideration
Change perception
