Use Digital Signage to communicate with impact outside the category

Learn how the Consorzio del Prosciutto di Parma communicated with impact outside of its category with a great Digital Signage Category Video campaign.

The campaign was on air in W24 2021.

Objectives: 

• Build awareness around the Prosciutto
• Help clients identify the real PARMA logo
• Boost the sales of Parma ham during the summer period
• Associate Parma ham to melon
• Be present in the customer's journey outside of the cold meats category